Taking High Quality Photos of Cannabis With a smartphone or lower basic DSLR camera
For newly founded cannabis brands it can be difficult capturing high quality photos without a big production budget. So how can smaller marijuana brands compete with more well established companies? This guide will provide effective ways for brands to produce high quality photos with any smartphone or DSLR.
So keep in mind that it doesn’t matter what camera equipment you’re using, in 2020 good photos are easy to take. If you pair good photos with quality information and you have a recipe for success. So read on to become a master of the “Pot Shot”.
Effective ways to produce quality cannabis photos
First, understanding composition is key to capturing high quality photos. Don’t be afraid to gather inspiration from social media. The three biggest composition techniques to understand are formal balance, depth of field and the rule of thirds.
For instance we have symmetrical balance a concept of aesthetic composition involving equal weight and importance on both sides of a composition. Below are some examples of photos that have strong formal balance.
Depth of Field
In addition we have depth of field. Depth of field is having the distance between the closest and farthest objects in a photo that appear to be sharp. So, depending on your equipment, you may be able to adjust focus options on your smartphone camera or manipulate the aperture and focus ring on your DSLR camera. Many modern smartphones have a depth of field mode.
Rule of Thirds
Finally the rule of thirds is a basic guideline that proposes that an image should be imagined as divided into nine equal parts, allowing important compositional elements to be placed along these intersections. So following the Rule of Thirds is an easy way to guarantee aesthetic layouts.
Smartphone cameras have come along way in the last five years. So most smartphones today have the ability to capture photos that compete with photos from DSLRs. Moreover, remember a lot of these cameras have focus options by just tapping on the subject within your frame.
Also, with most smartphones have the ability to utilize third-party apps that will give you more ISO, shutter speed and aperture options. If you have a new smartphone, be mindful of keeping the lens covered by some sort of protective case to reduce scratches. A little foresight is the way to keep your devices lasting a long time.
If you have access to a DSLR camera these few tips will significantly increase the quality of your photos. If your’re shooting live plants inside a grow with HPS (High Pressured Sodium) light, adjusting your white balance to the “Tungsten Light” setting will get rid of that yellow tint the sensor is recording. Another more advanced option is to set a custom white balance in your cameras manual settings. This will generate the most accurate temperature in variable conditions, including HPS Light.
So if your white balance settings aren’t done correctly, you will end up with photos that look grungy and yellow. Very unattractive.
Consistent High Quality Product Shots
When shooting cured flower or products it helps to use a tripod and intervalometer to reduce camera shake. So having a consistent light source and product position will increase the quality of your photos.
In conclusion Cannabis in all forms is very photogenic and is easy to capture if you follow these easy steps for Effective ways to produce quality cannabis photos. Maintaining a consistent presence on social media is crucial to any business in today’s market, especially within the marijuana industry.