Category: Blog

Cannabis Photography 101

Taking High Quality Photos of Cannabis With a smartphone or lower basic DSLR camera

Cannabis strain, Gelato. Flowering Stage.
Gelato, flowering stage. Grown by Yuma Way LLC.

For newly founded cannabis brands it can be difficult capturing high quality photos without a big production budget. So how can smaller marijuana brands compete with more well established companies?

This guide breaks down simple and cost effective ways for taking high quality photos with any smartphone or basic DSLR.

Cannabis strain Member Berry on week nine of its vegetative stage.
Member Berry, vegetative stage. Grown by Yuma Way LLC.

 No matter what camera equipment you’re using, taking professional level photography in 2020 is easier than ever. Utilizing high quality photos of products, accompanied with meaningful information can significantly improve any brands reputation online.

Taking Photos With Strong Composition

Understanding composition is key to capturing high quality photos. If you’re struggling with ideas on how to capture live plants, products or landscapes, don’t be afraid to gather inspiration from social media. The three biggest composition techniques to understand are formal balance, depth of field and the rule of thirds.

Cannabis strain Gelato on week nine of its vegetative stage.
Gelato, flowering stage. Grown by Yuma Way LLC.

Formal Balance

Also called symmetrical balance, is a concept of aesthetic composition involving equal weight and importance on both sides of a composition. Below are some examples of photos that have strong formal balance. 

This photo of flowering Gelato exemplifies formal balance.
This photo of flowering Gelato (our subject) exemplifies formal balance. Notice the subject is centered and maintains a consistent background. It also maintains equal focus throughout the photo which will be covered in the Depth of Field section of the guide. Grown by Yuma Way LLC.

Depth of Field 

Depth of field is the distance between the closest and farthest objects in a photo that appears acceptably sharp. Depending on your equipment, you may be able to adjust focus options on your smartphone camera or manipulate the aperture (commonly known as an F-stop) and focus ring on your DSLR camera.

Cannabis strain Lemon Zkittles dried and cured bud.
This photograph of cured flower (Lemon Zkittles) exemplifies strong depth of field. The subject itself is in focus and shows a high amount of detail while the background remains unfocused creating a Bokeh background.

Rule of Thirds

The rule of thirds is a “rule of thumb” or a guideline that proposes that an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.

The Denver skyline at sunset
This photo of the Denver skyline exemplifies that composing your photo using the rule of thirds creates a stronger visual.

Smartphone Cameras

Smartphone cameras have come along way in the last five years, and most smartphones today have the ability to capture photos that compete with photos captured on lower end DSLR’s. Remember a lot of these cameras have focus options by just tapping on the subject within your frame.

With most smartphones have the ability to utilize third-party apps that will give you more ISO, shutter speed and aperture options. If you have a new smartphone, be mindful of keeping the lens covered by some sort of protective case to reduce scratches.

Cannabis strain Cherry Hill grown by Veritas Fine Cannabis.
This photo of Cherry Hill strain grown by Veritas Fine Cannabis was taken on an iPhone 6 Plus.

DSLR Settings

If you have access to a DSLR camera these few tips will significantly increase the quality of your photos. If your shooting live plants inside a grow with HPS (High Pressured Sodium) Light, adjusting your white balance to the “Tungsten Light” setting will get rid of that yellow tint the sensor is recording. Another more advanced option is to set a custom white balance in your cameras manual settings. This will generate the most accurate temperature in variable conditions, including HPS Light.

Photo of cannabis strain White Walker Kush. Taken without any white balance adjustment.
Photo taken without white balance adjustment. Strain: White Walker Kush, grown by Yuma Way LLC.
Photo of cannabis strain White Walker Kush. Taken without any white balance adjustment.
Photo taken with white balance adjustment. Strain: White Walker Kush, grown by Yuma Way LLC

Consistent Product Shots

When shooting cured flower or products it helps to use a tripod and intervalometer to reduce camera shake. Having a consistent light source and product position will increase the quality of your photos.

DIY, at home cannabis photography studio. Camera set on tripod, aimed at marijuana positioned on a white backdrop.
DIY at home photography studio for product shots.
Cannabis Strain Blackwater. Grown by Yuma Way LLC.
Blackwater. Grown by Yuma Way LLC.
A screenshot of Yuma Way's Instagram profile from featuring the Gushers Cannabis strain photo positioned on a white background.
An example of simple and sharable micro-content from just one high quality photo. Strain: Gushers.

Maintaining a consistent presence on social media is crucial to any business in today’s market, especially within the marijuana industry. Cannabis in all forms is very photogenic and is easy to capture if you follow these easy steps. 

How Cannabis Massage May Help People With Multiple Sclerosis

The medical benefits of cannabis are increasingly growing in popularity. Just the other day, marijuana legality remained a mystery. Today, with the legal compliance and permission already available, individuals are now looking and studying marijuana to discover all of its benefits. One of these is the cannabis massage and how it may help people with multiple sclerosis.
Continue reading “How Cannabis Massage May Help People With Multiple Sclerosis”

E-liquid Vape

The Ultimate Guide to Vaping

While a lot of people have a vague idea of what is vaping, the truth is that in order to engage in this act or replace your smoking habit with vaping, you may need to learn a thing or two about it. Right here we have the Ultimate Guide to Vaping to  answer any of the questions you may have. Simply put, vaping is the act of inhaling a vapor made from the liquid that is heated in an electronic device or an electronic cigarette. Most commonly, this liquid contains flavor and nicotine, both of which are the very reason why so many people are doing it. So, now that you know exactly what you’re dealing with, here are a couple of other things to learn, as well as a brief comparison to its direct competitor – traditional cigarette smoking. Read on for the Ultimate Guide on Vaping.

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Diary of a Stoner: Dab Straws – Pros and Cons

Dabbing concentrates is a great way to get high. It allows you to consume a large amount of THC at once, and enjoy the varied terpene profiles of different strains. There are a number of methods by which to dab. Today I’ll be looking at the pros and cons of dab straws and nectar collectors.

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Alternatives to Counting Sheep: Treatment for Insomnia

Sleep disorders affect countless people across the globe. They may battle to fall asleep or stay asleep. The quality of their sleep may be affected by various issues, like sleep apnea. 

In cases where insomnia has become a pattern, and it starts interfering with daily life, finding ways to deal with it is essential. One of the most effective ways to alleviate insomnia, according to anecdotal evidence, is to use CBD products. 

Continue reading “Alternatives to Counting Sheep: Treatment for Insomnia”